Google activates AI SpamBrain against link spam

Google last month announced it has activated SpamBrain, an AI-based spam-prevention system, to detect sites buying links, and sites used for the purpose of passing outgoing links.

This was part of the December 2022 link spam update. Google says it will impact ranking, as spammy links are neutralized and any credit passed by these unnatural links are lost.

According to Google, the launch affected all languages.