Google today announced a new way for vacation rental integration partners to provide listing data to Google Search. Vacation rental partners can now implement structured data markup in their site's pages to be eligible for rich results.
This streamlined method is particularly beneficial for smaller partners and property managers who prefer a simpler setup and maintenance process.
The existing feed method remains a viable option for large partners and those with multiple domains and brands. However, for smaller operators, structured data markup offers a more straightforward approach to listing vacation rentals on Google.
To ensure eligibility for rich results, vacation rental websites must meet specific criteria and complete additional integration steps. Detailed instructions on listing vacation rentals on Google can be found in the integration starter guide.
Enhancing Rich Result Monitoring with Vacation Rental Rich Result Report
In conjunction with the introduction of structured data markup support, Google is also launching a new vacation rental rich result report in Search Console. This report enables vacation rental partners to effectively monitor and verify their markup, ensuring the validity and accuracy of their listing data.
Streamlined Markup Validation with Rich Results Test
For immediate validation of structured data, vacation rental partners can utilize the Rich Results Test tool. By submitting a page URL or code snippet, partners can promptly confirm the validity of their markup without waiting for the rich result report to be updated.