Google Ads adds Conversions based on the conversion time in the reporting

Google Ads this week introduced six new columns on the reporting, enabling advertisers to see metrics like cost per conversion or return on ad spend based on the conversions, when they happened, and not based on the time of the click.

Tal Akabas, Product Manager, Search Ads, at Google, wrote this helps advertisers to understand the conversions and make it easier to compare the data with their own numbers.

The new columns on reporting are:

• Conversions (by conv. time)
• Conv. value (by conv. time)
• Value / Conv. (by conv. time)
• All conv. (by conv. time)
• All conv. value (by conv. time)
• Value / all conv. (by conv. time)

Google clarifies that the Conversions on standard report are still based on the click.