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Google Ads API launches AI budget recommendations for campaign optimization

Google Ads API
Google Ads API

Google announced a significant update to its Google Ads API (v18) on October 23, 2024, introducing machine learning-powered budget recommendations for Performance Max and Search campaigns. The new feature, accessible through the Recommendations.GenerateRecommendations method, enables advertisers to receive optimized budget suggestions during campaign creation.

The system leverages Google's machine learning models to analyze multiple data points provided during campaign setup. According to the announcement made on the Google Ads Developer Blog, advertisers must supply specific inputs, including:

The budget recommendation feature operates through the RecommendationService's GenerateRecommendations method. The system requires specific data fields based on campaign types:

The recommendation system provides detailed impact metrics for each budget suggestion, including:

The budget recommendation feature integrates with Google's broader recommendation system, which includes:

The new budget recommendation system fits into the following workflow:

  1. Advertisers initiate campaign creation
  2. Required information is submitted through the API
  3. System generates budget recommendations based on provided data
  4. Recommendations include performance projections
  5. Advertisers can choose to implement or modify suggested budgets

The budget recommendation feature requires:

Key Facts

Summary Points


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