Google Ads changes serving rules of sitelinks, callouts, and structured snippets

Google Ads this week announced that starting mid-March, sitelinks, callouts, and structured snippets from higher levels in accounts will be eligible to serve alongside extensions of the same type of lower levels.

Google says this change will help Google’s machine learning to select from the best extensions in the account. Google is recommending advertisers to consolidate ad extensions to a level that makes sense.

Before, when advertisers created ad extensions at a granular level, they would prevent higher-level extensions of the same type from serving.