Google Ads clarifies disclosure requirements for Event Ticket Sales

Google Ads today announced an upcoming update to its "Other restricted businesses: Event ticket sale" policy, effective June 10, 2024. This update focuses on clarifying the disclosure requirements for advertisers promoting event tickets through Google Ads.

Google Ads maintains various policies to ensure a safe and transparent advertising experience for users. These policies outline restrictions and requirements for different types of businesses and products advertised on the platform. The "Other restricted businesses" category encompasses various industries subject to specific advertising limitations.

The updated policy clarifies the disclosure requirements for advertisers selling event tickets through Google Ads. These disclosures are designed to provide users with clear and upfront information about the event and the ticketing process before clicking on an ad.

Key Points of the Updated Policy:

Disclosure Placement: Disclosures must be prominently displayed within the top 20% (above the fold) of any landing page a user reaches after clicking on a Google Ad. This ensures that users see the disclosure immediately upon arrival.

Disclosure Format: Disclosures cannot be hidden within collapsible sections or pop-up notifications. The font size should be equal to or larger than the majority of text on the landing page to maximize visibility.

Targeted Disclosures: The policy clarifies that these disclosure requirements only apply to landing pages users access specifically through clicking on a Google Ad. Pages reached through organic search traffic are not subject to this requirement.

This update necessitates action for advertisers promoting event tickets via Google Ads. Advertisers will need to review their landing pages to ensure disclosures regarding the event and ticketing process are prominently displayed within the top 20% of the page, using a clear and easy-to-read font size.

Google Ads will begin rolling out the policy update on June 10, 2024, with a full enforcement phase gradually implemented over approximately four weeks. To ensure compliance, advertisers are advised to review the updated policy details and make any necessary adjustments to their landing pages before the full enforcement period begins.