Google Ads introduces a Web to App Connect tool
Web to App Connect is a tool in Google Ads that that enables advertisers with apps to identify missing deep links, to set up conversion tracking in-app, and to estimate how many conversions and revenue was generated in-app.
Google last month announced the launch of Web to App Connect, a tool in Google Ads that enables advertisers with apps to identify missing deep links, to set up conversion tracking in-app, and to estimate how many conversions and revenue was generated in-app, coming from web campaigns.
Deep links send mobile device users in the web directly to pages in an app rather than on the website. Users click on ads in web and go directly to the app pages. Deep links in Google Ads enable advertisers to measure app conversions, and estimate the revenue impact created by deep linking your mobile web ads.
Deep links are available for Search, Display, Shopping, App engagement, and App dynamic remarketing campaigns.
Deep links missing in Google Ads
With the Web to App Connect tool, advertisers can generate a downloadable report to share with the app developers. The report contains the top URLs from the campaigns that should be deep linked, and a list of deep links that are not working properly.
Google says advertisers with a correct web-to-app integration delivered on average, 2 times higher conversion rates.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers