Google Ads opens a beta for Lead Form Extensions on Search
Google Ads this week opened a beta for the Lead Form Extensions, a new ad extension that enables advertisers to display a form submission directly on Google Search. Lead Form Extensions works only on mobile.
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Katerina Daveynis, Product Manager at Google Ads, wrote that Lead Form Extensions capture interest when potential customers are searching for a company, products or services. Lead Form Extensions eliminates the extra step of navigating to a mobile site lead form.
Users signed in to their Google account can tap a call-to-action such as “Get quote” or “Apply now” directly from the lead form extension. They’ll reach a Google-hosted form already pre-populated with their contact information, so they can submit the form with a single tap. From their initial search to form submission, it only takes seconds.
When a form opens, Google Ads track the action as a click. When the user submits their info, Google Ads tracks the action as a conversion.
Here how it works: