Spotify launches Spotify Kids app, first in Ireland

Spotify yesterday launched Spotify Kids, a standalone app designed for kids and families. Spotify Kids is now available in Ireland, in a beta launch, for the users with Premium Family plan. Spotify Kids will be rolled in the coming months in all Spotify markets.

The content within Spotify Kids is hand-picked by a team of editors. Spotify says the app is available exclusively for Premium Family subscribers and intended for kids ages 3+.

“Spotify Kids was born out of the desire to create a playground of sound just for kids—to build a place where younger kids can explore their favorite music and stories in a fun environment. The content is ad-free and hand-picked by a team of editors, and the experience is bursting with color. Our visuals help guide young minds through the app with simple navigation and scaled-back text. Before setting out to explore, each kid can also select a custom avatar and color theme to personalize their experience,” said Alex Norström, Spotify’s Chief Premium Business Officer.


PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe