Google this month rolled out a new Experiments page in Google Ads. Google says the new Experiments page helps advertisers to create, manage, and optimize experiments in one place.
Until now, to run an experiment, advertisers would need to first create a campaign draft and then test that draft separately in an experiment. Now, advertisers can select a campaign and create a custom experiment for it in one step.
Advertisers can also specify how long they would like to run the experiment and how much of the original campaign’s traffic and budget they would like to use.
In the new experiment page advertisers are able to monitor the results.