Google Ads to pass cost of digital taxes to advertisers, starting in November
In Austria, the DST is 5% and in the United Kingdom the DST is 2%. The DST will be added to the budget spent, in the invoice.
Starting in November, advertisers in Austria and in the United Kingdom will have Digital Services Taxes (DST) added into their Google bill.
In Austria, the DST is 5% and in the United Kingdom the DST is 2%. The DST will be added to the budget spent in the invoice.
If an advertiser has a bill of 1,000,000 euros in Austria, a digital tax of 50,000 euros will be added by Google. In this example, 2,000 euros will be added in the UK. Google clarifies that the tax is added in addition to the budget spent.
Starting already this month, Amazon sellers, in the UK, are already bearing the cost of the digital services tax (DST).
Turkey to have an additional fee in Google Ads, but due to regulatory operating costs
Turkey will also have an additional fee in Google Ads, but due to regulatory operating costs. Google says the fee of 5% in Turkey will start to be charged in November as well.
Google explains the fee in Turkey with the complexity and cost of complying with regulations in Turkey.
All advertisers impacted, no matter where they are based
The additional country fees on Google Ads impact all advertisers, no matter where they are located.
Google says that fees are charged based on the spend (impressions or clicks) in the specific country with the additional fee.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers