Google this week announced it has updated the Ad Extensions, and it will show automated extensions starting mid-March, alongside manually-created ad extensions.
Previously, dynamic sitelinks, dynamic callouts, and dynamic structured snippets weren’t eligible to show with the ads if the advertisers provided manually-created sitelinks, callouts, and structured snippets. But starting mid-March, the automated extensions will be eligible to show alongside the manually-created counterparts.
Advertisers that opt in to automated extensions have Google Ads creating extensions for them.
Starting mid-March, if the ad only has two manually-created sitelinks that are eligible to show, Google Ads can show two dynamic sitelinks as well, showing the ad with four sitelinks in total.
According to Google, advertisers can see a 20% increase in click-through rate on average when 4 sitelinks show with their Search ads.
Google says advertisers can see automated extensions at an individual level in the Extensions page of Google Ads. Advertisers can also review and manage the extensions that Google Ads creates.
Google recommends advertisers to opt into dynamic sitelinks, dynamic callouts, and dynamic structured snippets to give the system more opportunities to show extensions with the ads.