Google this month updated Video Reach Campaigns (VRC) for Efficient Reach to allow advertisers to reach viewers across three different inventory types: in-stream, in-feed, and Shorts.
This update makes VRC for Efficient Reach more versatile for reaching a wide range of viewers.
In a recent test, campaigns that utilized all three inventory types – in-stream, in-feed, and Shorts – delivered an average of 54% more reach at 42% lower CPM compared to in-stream-only VRC.
The new update also includes several other improvements, such as:
- Enhanced targeting: VRC for Efficient Reach now uses Google AI to automatically optimize your ad placements based on your targeting criteria. This means that your ads will be shown to the people who are most likely to be interested in your brand.
- Improved measurement: VRC for Efficient Reach now provides more granular reporting on campaign performance, so advertisers can track your results more effectively.
- Support for advanced features: VRC for Efficient Reach now supports a wider range of ad formats and features, such as dynamic creatives and branded in-stream ads.