By Luís Daniel Rijo in Data News — Dec 6, 2023

Google Analytics 4 introduces new dimensions in audience builder

Google Analytics 4 (GA4) yesterday announced the introduction of new dimensions to its audience builder, segment builder, custom reports builder, and Data API

Google Analytics 4 (GA4) yesterday announced the introduction of new dimensions to its audience builder, segment builder, custom reports builder, and Data API, enabling advertisers to measure and activate using both predefined and custom item-scoped dimensions.

Predefined Item-Scoped Dimensions

GA4 now includes a set of predefined item-scoped dimensions, providing readily available data points for audience targeting. These dimensions include:

Item ID: Uniquely identifies a product
Item name: Product name
Item brand: Product brand
Item variant: Product variant, such as size or color
Item affiliation: Indicates which product category the item belongs to
Item category: Product category
Item category 2: Second-level product category
Item category 3: Third-level product category
Item category 4: Fourth-level product category
Item category 5: Fifth-level product category
Item promotion name: Name of the product promotion
Item promotion creative slot: Location of the product promotion creative
Item promotion creative name: Name of the product promotion creative
Item list ID: Uniquely identifies a product list
Item list name: Product list name
Item list position: Position of the item within the product list
Item location ID: Uniquely identifies the product location

Custom Item-Scoped Dimensions

In addition to predefined dimensions, GA4 allows the creation of custom item-scoped dimensions. This flexibility enables advertisers to track and analyze specific product attributes that are relevant to their business needs. Custom item-scoped dimensions can be defined using event parameters.

Benefits of Item-Scoped Dimensions

Enhanced audience targeting: Businesses can create more granular and effective audience segments based on product-level data.
Deeper customer insights: Businesses can gain a deeper understanding of customer behavior and preferences at the product level.
Improved personalization: Businesses can personalize marketing campaigns and product recommendations based on individual customer preferences.

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Predefined Item-Scoped Dimensions

Custom Item-Scoped Dimensions

Benefits of Item-Scoped Dimensions

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