Google this month announced the introduction of scheduled emails for Google Analytics 4 (GA4), empowering administrators to automate the delivery of standard and custom reports to team members.
This new feature streamlines data sharing and collaboration, ensuring that team members stay informed and up-to-date on key performance indicators (KPIs) and analytics insights.
With scheduled emails, administrators can select specific reports, including standard and custom reports, and schedule them to be delivered via email on a regular basis. This automation eliminates the need for manual report generation and distribution, ensuring that team members receive timely updates without relying on ad-hoc requests.
The emailed reports include data for the specified date range, along with any filters or comparisons applied to the report when the email was first scheduled. This ensures that team members have access to the most relevant and up-to-date information, enabling them to make informed decisions based on data-driven insights.
Scheduled emails foster a culture of data-driven decision-making within teams by providing regular access to key analytics insights. This proactive approach to data sharing promotes collaboration and efficiency, as team members can stay aligned on performance metrics and identify areas for improvement.