Google blocks 2.7B bad ads in 2019
Google this week said it has blocked and removed 2.7 billion bad ads in 2019.
![Google blocks 2.7B bad ads in 2019](/content/images/size/w2000/2023/01/google.jpeg)
Google this week said it has blocked and removed 2.7 billion bad ads in 2019. Scott Spencer, VP Product Management, Ads Privacy and Safety, at Google, wrote that 1 million advertiser accounts were suspended for policy violations, and 1.2 million accounts on the publisher network were terminated.
According to Google, the common bad ads are phishing ads, and “trick-to-click” ads. Google says it has assembled an internal team, last year, to track the patterns and signals of these types of fraudulent advertisers. Last year, Google blocked more than 35 million phishing ads and 19 million “trick-to-click” ads in 2019.
Google protects publishers and advertisers policing the ads. In 2017, Google removed 320,000 publishers from the Adsense and Doubleclick Ad Exchange for violating the publisher policies. In the same year, Google blacklisted nearly 90,000 websites and 700,000 mobile apps.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers