Google brings TrueView Extensions to DV360
Google this month announced that DV360 will support TrueView Extensions in the following weeks.
c TrueView location and affiliate location extensions will be the first extensions to be supported.
According to Google, advertisers can use these extensions to show additional information alongside the TrueView ads. The extensions help advertisers to increase store visits and transactions.
Advertisers will be able to manage all the extensions from a new TrueView Extensions tab in the advertiser level.
Location extensions can help people find business locations. To use location extensions, advertisers need to have the physical location the advertiser is promoting, and that store needs to be listed in a Google My Business account.
Affiliate location extensions let advertisers promote third-party locations, or affiliates, that sell their products. If an advertiser sell products through major retail chains, advertisers can use affiliate location extensions to help people find nearby stores that sell the products.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers