Google changes Inaccurate Availability policy in Merchant Center, starting in September
Merchant Center is a program where merchants share in real time the details of their products, so then they can use this information on Google Ads products.
![Google changes Inaccurate Availability policy in Merchant Center, starting in September](/content/images/size/w2000/2021/07/google-retail.png)
Google this week announced that is replacing the ‘Delivery Issues’ policy violation with a new product data violation: ‘Inaccurate Availability’.
Merchants get a violation for Inaccurate Availability due to inconsistent availability between the landing page and checkout pages.
Google says the update aims to simplify the existing policy and help enforce it in a more transparent manner. Google wants to ensure a high-quality customer experience.
Advertisers with the violation Inaccurate Availability can have their Google Merchant account suspended. According to Google, the major reasons for Inaccurate Availability is the use of IP detection/geolocation, non-functional buy button, that a product cannot be delivered to a home address, or when products are not available to check out within the whole country of sale.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers