Google changes Inaccurate Availability policy in Merchant Center, starting in September
Merchant Center is a program where merchants share in real time the details of their products, so then they can use this information on Google Ads products.
Google this week announced that is replacing the ‘Delivery Issues’ policy violation with a new product data violation: ‘Inaccurate Availability’.
Merchants get a violation for Inaccurate Availability due to inconsistent availability between the landing page and checkout pages.
Google says the update aims to simplify the existing policy and help enforce it in a more transparent manner. Google wants to ensure a high-quality customer experience.
Advertisers with the violation Inaccurate Availability can have their Google Merchant account suspended. According to Google, the major reasons for Inaccurate Availability is the use of IP detection/geolocation, non-functional buy button, that a product cannot be delivered to a home address, or when products are not available to check out within the whole country of sale.