Google creates YouTube BrandConnect to mediate influencer marketing

Google today announced that it’s evolving FameBit by YouTube to YouTube Brand Connect, a platform for influencer marketing on YouTube.

Google says in the past two years, the average deal size across the full service product grew more than 260%. Google explains the reason for the success in the connection that creators have with their fans.

YouTubers in the US need to have more than 25,000 subscribers. Only those can sign up for YouTube BrandConnect directly in YouTube Studio.

According to Google, advertisers using YouTube BrandConnect will have new measurement solutions like Brand Interest Lift, Influencer Lift, and organic view-through conversations.