Google delays update in Chrome that would have wiped out ad blockers
Google last month suspended the plan to phase out Chrome support for old Manifest v2 extensions. The phase out plan was scheduled to start this month. The roll out of Manifest v3 would have crippled ad blocker extensions in Google’s browser until the end of the year.
In suspension's announcement, Google said it was “postponing any January experiments to turn off Manifest V2 in pre-release channels of Chrome” and it was “evaluating all downstream milestones as well.”
According to Google, a new updated phase-out plan will be known by March 2023.
Google and publishers are losing millions of euros because of ad blocking extensions in Google Chrome.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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