As the holiday season approaches and the pressure to find the perfect gifts intensifies, Google is introducing several enhancements to its Search and Gmail platforms to streamline the last-minute shopping experience for both consumers and marketers, the company announced this week.
Get it by Dec 24
To help shoppers find gifts that can be delivered quickly, Google has introduced a new filter on Search. With the "Get it by Dec 24" filter, users can easily identify products that are in stock and can be shipped on time to arrive before Christmas Eve. This feature is particularly helpful for those who are prone to procrastination or who have left their shopping until the last minute.
Package tracking directly into Gmail
Tracking the status of online orders can be a hassle, especially during peak shopping periods. To address this concern, Google has integrated package tracking directly into Gmail. Shopping emails that contain delivery tracking information will now be labeled clearly in the inbox, allowing users to easily monitor the progress of their orders. Additionally, Gmail will automatically bump emails with updated delivery dates to the top of the inbox, ensuring that users are notified of any changes promptly.
Links to merchants' return policies
Even the most carefully selected gifts may not always meet the recipient's expectations. To make it easier for shoppers to manage returns, Google will now include links to merchants' return policies directly within Gmail shopping-related emails. These links will be prominently displayed at the top of the email, enabling users to access the relevant information without having to navigate to the merchant's website or search for the return policy manually.
These new features from Google have significant implications for marketers seeking to reach last-minute shoppers. By incorporating the "Get it by Dec 24" filter and package tracking directly into Search and Gmail, Google is making it easier for shoppers to find and track their orders, potentially increasing the likelihood of completing their purchases.
Furthermore, the inclusion of return policy links within shopping-related emails provides a seamless way for merchants to address potential concerns and encourage positive customer experiences. This can lead to increased customer satisfaction, building trust and loyalty among shoppers.
In conclusion, Google's enhancements to its Search and Gmail platforms are poised to make a positive impact on the last-minute shopping experience for both consumers and marketers. By streamlining the search for quick delivery options, providing real-time delivery updates, and facilitating return process management, Google is empowering shoppers to make informed decisions and completing their purchases seamlessly. As the holiday season approaches, these features are likely to be highly valued by both individuals and businesses alike.