Google expands Brand Lift Studies Cross-Exchange to connected TV (CTV) devices in DV360
Display & Video 360, Google’s DSP, last month announced the expansion of its Brand Lift studies Cross-Exchange to connected TV (CTV) devices.
This new feature will allow marketers to measure the effectiveness of their CTV ads and align their CTV campaigns with their overall marketing objectives.
Brand Lift studies Cross-Exchange in Display & Video 360 (DV360) enables advertisers to measure the effectiveness of their ads across multiple publishers and exchanges using a single study. This can help advertisers get a more holistic view of how their campaigns are performing and align their CTV campaigns with their overall marketing objectives.
Benefits of using Brand Lift studies Cross-Exchange in DV360
- Cross-publisher measurement: Advertisers can measure the effectiveness of their ads across multiple publishers and exchanges, including Google, YouTube, and third-party publishers.
- Single study simplicity: Advertisers can run a single study to measure the effectiveness of their ads across multiple publishers, rather than running multiple studies.
- Holistic view of campaign performance: Advertisers can get a holistic view of how their campaigns are performing across all screens, including CTV, desktop, and mobile.
- Improved campaign alignment: Advertisers can use Brand Lift insights to optimize their CTV campaigns for better performance and ensure that their campaigns are aligned with their overall marketing goals.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Google cracks down on Site Reputation Abuse
Google last quarter announced an update to its search algorithm and introduced new spam policies, including one specifically targeting site reputation abuse.
Amazon DSP streamlines Campaign Management with New Overview Page
This update aims to simplify campaign management workflows for advertisers and agencies leveraging Amazon DSP for programmatic advertising.
Amazon DSP bolsters measurement transparency with additional MRC accreditation
This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.
Google I/O 2024 unveils program: focus on AI, Android 15, and Developer Tools
Google yesterday announced the program lineup for its annual developer conference, Google I/O. The event will take place virtually and in person at its headquarters in Mountain View, California, with the keynote addresses scheduled for May 14th.
Nielsen launches The Record: a look at U.S. ad-supported audio habits
This report dives into the listening habits of U.S. audiences specifically for ad-supported audio content.
Google updates Privacy Sandbox experiment guidance to address Invalid Traffic
The Privacy Sandbox team at Google yesterday announced an update to its guidance for addressing potential invalid traffic in experiments conducted within the Privacy Sandbox initiative.
Roku and The Trade Desk partner to enhance TV Streaming ad buying experience
Roku yesterday announced a new partnership with The Trade Desk. This collaboration aims to improve the process of buying and measuring advertising within the TV streaming landscape.
Yelp unveils AI Assistant and upgrades platform to enhance user and business connections
Yelp yesterday announced its Spring Product Release. This update introduces a suite of new features designed to improve user experience and streamline connections between consumers and service professionals.
PubMatic and Klarna join forces to enhance advertiser reach among high-intent shoppers
This partnership also facilitates broader campaign reach across the US market, with planned expansion into European markets soon after.
Nielsen Report: Asian American audiences embrace streaming and mobile content
The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, was released today, coinciding with the start of Asian Pacific American Heritage Month.
Roblox opens up video ads to all brands
Roblox, a popular online gaming platform known for its user-generated experiences, announced today, that it's making video ads available to all advertisers.
Pinterest surpasses 500 million monthly active users
The report highlights significant growth in both revenue and monthly active users (MAUs), indicating a positive performance for the social media platform.