Google expands inventory for TrueView for Action campaigns

Google last week announced that is expanding the inventory of TrueView for Action campaigns. According to Google, Video action campaigns will show on YouTube home feed, watch pages, and Google video partners.

Nicky Rettke, Director, Product Management, YouTube Ads, also wrote that Google will include any future inventory that becomes available, like the new What to Watch Next feed.

According to Google, Mos, a company that helps students find funds for college, did a comparison on the performance of TrueView for Action campaigns vs previous YouTube campaigns, and it saw 30 percent more purchases for their service at a third of the cost.

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