Google expands Loyalty Program to Japan
Google last month announced the expansion of its merchant point program to Japan. This program allows businesses listing their products via Google's free listings to promote their loyalty programs across Google Search, Wallet, and Maps.
![Merchants can now showcase rewards programs to attract and retain customers across Google platforms](/content/images/size/w2000/2024/04/shopping.webp)
Google last month announced the expansion of its merchant point program to Japan. This program allows businesses listing their products via Google's free listings to promote their loyalty programs across Google Search, Wallet, and Maps.
Key Benefits for Merchants:
- Enhance Customer Engagement: Loyalty programs displayed on Google surfaces can strengthen brand association and deepen relationships with existing customers.
- Attract New Shoppers: Merchants can reach potential customers who may not be aware of their loyalty programs, encouraging new sign-ups.
- No Additional Cost: Setting up the point program within Merchant Center doesn't incur fees.
How It Works
Merchants can easily highlight their rewards programs, allowing customers to see:
- Program logo and name
- Points earned with each purchase
- Membership tier perks, like exclusive events or birthday gifts
Getting Started
- Activate: Access the "Growth" tab in Merchant Center, then "Manage Programs," and activate the "point programs" card for Japan.
- Add Details: Provide your program's logo, name, description, and a link to your program's website.
- Define Membership Ranks: Specify benefits and requirements for each membership tier within your program.
- Integrate Third-Party Partners (Optional): Select any compatible loyalty point operators or payment providers you work with.
- Submit for Approval: Google will review your submission for accuracy and compliance (up to 72 hours).
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers