By Luís Daniel Rijo in Data News — Nov 18, 2020

Google expands Nielsen mobile digital ad ratings (mDAR) measurement to more countries

Nielsen mobile digital ad ratings enables advertisers to measure ads served to tablets/smartphones via native app-store applications.

Google this month is expanding the Nielsen mobile digital ad ratings (mDAR) measurement to more countries in DV360.

According to Google, measurement with mDAR will be available in Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, Indonesia, Ireland, Israel, Japan, Malaysia, Mexico, Poland, New Zealand, Norway, Philippines, Puerto Rico, United Arab Emirates, Singapore, South Africa, Spain, Taiwan, Thailand and Turkey.

Nielsen mobile digital ad ratings enables advertisers to measure ads served to tablets/smartphones via native app-store applications, as Nielsen Digital Ad Rating (DAR) tags only supports cookie-based web-browser viewing on PCs, MACs, and tablets/smartphone (web-browser).

According to Nielsen, with mDAR there is the insertion of the Advertising ID (IFA / IDFA / AdID) from the user’s device that has been exposed to the ad creative.

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