Google makes available TV Reach Planner in 18 countries

Google last week announced the expansion of the TV Reach Planner in Google Ads to 18 countries.

United States, Japan, France, Vietnam, Mexico, Indonesia, Korea, Philippines, Thailand, Taiwan, Brazil, Argentina, Colombia, Chile, Germany, India, Spain and Russia are the countries available with TV data.

TV Reach Planner enables advertisers to understand the optimal mix of television and YouTube to maximize their reach.

Google says the TV Reach Planner incorporates historical TV data with YouTube data so advertisers can forecast the total unduplicated reach, average frequency, and TRPs.

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