Google extends identity verification policy in Google Ads to 51 new countries

Google this week extended the identity verification policy in Google Ads to additional 51 countries. Individuals or companies need to submit registration government documents to prove their identity.

Since January 27 Google started asking advertisers registered in Albania, Andorra, Angola, Antigua and Barbuda, Armenia, Belize, Bosnia and Herzegovina, Brunei, Burundi, Cape Verde, Chad, Comoros, Congo (DRC), Dominica, Eswatini (formerly known as Swaziland), Fiji, Gabon, Gambia, Gibraltar, Greenland, Grenada, Iraq, Ivory Coast, Laos, Lesotho, Liberia, Libya, Mauritania, Mayotte, Moldova, Monaco, Montserrat, Namibia, Nauru, New Caledonia, Niue, North Macedonia, Papua New Guinea, San Marino, São Tomé and Príncipe, Senegal, Seychelles, Somalia, Sri Lanka, Tajikistan, Tunisia, Turkmenistan, U.S. Virgin Islands, Venezuela, Yemen and Zimbabwe to complete advertiser identity verification.

Advertisers who are required to complete advertiser identity verification are given 30 days to submit documentation. Google says multiple failed attempts to complete the verification program will result in account pausing.