Google forbids advertising or sale of e-juice products on its Shopping and Free Listings platforms

In a move to protect public health, Google this month announced that it will no longer allow the advertising or sale of e-juice products on its Shopping and Free Listings platforms.

E-juice, a liquid used in electronic cigarettes, is considered a dangerous product due to its potential health risks, including addiction to nicotine, lung damage, heart disease, and cancer.

Google's decision to prohibit e-juice products aligns with its broader Dangerous Products Policy, which aims to safeguard users from products that pose a threat to their health, safety, or the environment.

By removing e-juice from its platforms, Google is taking a proactive step in preventing the exposure of its users to these harmful substances.

E-juice sellers will no longer be able to promote or sell their products on Google Shopping or Free Listings. This means that they will need to find alternative channels to reach their target audience.