Google integrates Nielsen mobile digital ad ratings (mDAR) in DV360

Google this month announced the integration of Nielsen mobile digital ad ratings (mDAR) in DV360. According to Google, advertisers in the United States and Australia will soon be able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR).

Google says mDAR measurement will be available for both Display & Video 360-bought impressions and direct reservations through Campaign Manager.

Google Marketing Platform currently supports Nielsen third-party audience reach metrics (DAR) on video, audio, and display inventory, but mobile-specific mDAR measurement was missing.

According to Google, more countries will become available throughout the year.