Google integrates Nielsen’s Digital Ad Ratings in Google Ad Manager for OTT inventory
Nielsen Digital Ad Ratings only report U.S. data for desktop, mobile web, apps and OTT devices.
Google last month announced that it has integrated Nielsen’s Digital Ad Ratings product suite in Google Ad Manager, providing additional measurement options for OTT publishers.
According to Google, publishers can now measure and receive credit for multiple impressions on the OTT inventory that reflects co-viewing.
Google says that by using Google Ad Manager’s demographic pacing features, publishers can have line item impression goals updated automatically based on Nielsen in-demo rates and advertiser requirements.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers