Google integrates Nielsen’s Digital Ad Ratings in Google Ad Manager for OTT inventory
Nielsen Digital Ad Ratings only report U.S. data for desktop, mobile web, apps and OTT devices.
Google last month announced that it has integrated Nielsen’s Digital Ad Ratings product suite in Google Ad Manager, providing additional measurement options for OTT publishers.
According to Google, publishers can now measure and receive credit for multiple impressions on the OTT inventory that reflects co-viewing.
Google says that by using Google Ad Manager’s demographic pacing features, publishers can have line item impression goals updated automatically based on Nielsen in-demo rates and advertiser requirements.