Google integrates Search Ads 360 in GA4

Google integrates Search Ads 360 in GA4
Search Ads 360

Google this month announced the integration of Search Ads 360 in Google Analytics 4. Users using GA4 and Search Ads 360 can now establish links between Google Analytics 4 properties and Search Ads 360 advertisers.

According to Google, GA4 conversions will be exported to Search Ads 360 and will be available in Search Ads 360 reporting.

Users will gain access to dedicated Search Ads 360 reporting and will see attributed Search Ads 360 traffic appear in their Google Analytics 4 cross-channel reporting.

Google Analytics 4 website and app-engagement metrics will be exported to Search Ads 360 and available in Search Ads 360 reporting.

GA4 has direct integrations with Google Ads, BigQuery, DV360, Firebase, Google Ad Manager, Google Optimize, Salesforce, Search Console, and Search Ads 360.


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