By Luís Daniel Rijo in Search News — Mar 21, 2022

Google integrates Search Ads 360 in GA4

Google this month announced the integration of Search Ads 360 in Google Analytics 4. Users using GA4 and Search Ads 360 can now establish links between Google Analytics 4 properties and Search Ads 360 advertisers.

Search Ads 360

According to Google, GA4 conversions will be exported to Search Ads 360 and will be available in Search Ads 360 reporting.

Users will gain access to dedicated Search Ads 360 reporting and will see attributed Search Ads 360 traffic appear in their Google Analytics 4 cross-channel reporting.

Google Analytics 4 website and app-engagement metrics will be exported to Search Ads 360 and available in Search Ads 360 reporting.

GA4 has direct integrations with Google Ads, BigQuery, DV360, Firebase, Google Ad Manager, Google Optimize, Salesforce, Search Console, and Search Ads 360.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email