Google integrates the Funding Choices consent manager in Ad Manager, AdMob, and AdSense
Google this month launched the consent manager Funding Choices in Ad Manager, AdMob, and AdSense.
Google Ad Manager and AdMob publishers can find the consent manager in a new privacy & messaging tab. AdSense publishers can find the consent manager in Ad Settings, More Features.
According to Google, the Funding Choices solution will move all of its features into this new tab.
Google’s consent manager supports the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Google says in the coming months publishers will also be able to set up IDFA messages from the privacy & messaging tab to give iOS 14.5+ users additional context before they see the App Tracking Transparency (ATT) prompt.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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