Google yesterday introduced a new ad destination report to Google Ads. The ad destination report enables advertisers to see which conversions came from clicks to the app versus clicks to the website.
Advertisers can also see if customers landed on the Business Profile on Google Search, or got directions to a physical store prior to a conversion.
Ad destination reports are available on Google Ads for advertisers using conversion tracking. The reporting is available for apps, with Google Analytics for Firebase or with a third-party party app analytics.
Pallavi Naresh, Product Manager at Google Ads, wrote that advertisers can find the ad destination report as segmentation in the reporting tables.