By Luís Daniel Rijo in Data News — Mar 7, 2022

Google introduces a Predict Top Spenders Template in Google Analytics

Google this week announced it has introduced a new template in Google Analytics, where advertisers can predict the top performing marketing channels.

According to Google, the Predict top spenders template is available in the Template Gallery in Explorations. The new template answers questions like, “What are my top performing marketing channels going to be in the near future?”

Google says that with the information, advertisers may decide to reallocate more of their marketing budget towards those high-potential marketing channels.

The template is available in GA4, in Explore > Template gallery > Use Cases > Predict top spenders.

The template will only surface for properties that are eligible for the predicted revenue metric.

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