Google introduces a retail category reporting in Google Ads

Google this month introduced a retail category reporting in Google Ads. The retail category reporting enables advertisers to see pre-defined product categories across the Search and Shopping campaigns.

According to Google, the metrics available for each retail category include: traffic and spend metrics (clicks and cost); campaign level information (campaign type and name); performance metrics (conversions, conversion value, conversion cost); and competitive metrics (click share).

Thomas Houit, Product Manager at Google Ads, wrote that advertisers can review which retail categories are performing well and consider shifting budget towards these categories. Advertisers can also split these products into their own campaign to set a different bidding target.

Retail category reports are available on Report Editor in Google Ads.