Google introduces AI-powered image tools in Demand Gen campaigns
Google Ads yesterday introduced a suite of AI-powered creative tools specifically for Demand Gen campaigns. These tools enable advertisers to quickly generate high-quality, unique images tailored to their brand's message, simplifying the creation of visually compelling ads for YouTube, Discover, Gmail, and YouTube Shorts.
Key Features and Benefits
- Text-Based Image Generation: Advertisers can now use text prompts to guide the AI model in creating tailored images that resonate with their target audience. This dramatically reduces the time and resources needed for visual asset creation.
- "Generate More Like This": Streamline creative development by using existing high-performing images as a basis for generating new, similar variations. Ideal for A/B testing or expanding campaign variations.
- Responsible AI and Advertiser Control: Google emphasizes its commitment to responsible AI development and safeguards surrounding ad policies. Advertisers retain full control over which generated images are used, and Google AI ensures uniqueness, novelty, and includes identification mechanisms for transparency.
Harnessing the Power of AI for Visual Storytelling
"New AI-powered creative features are coming to Demand Gen campaigns to help take your visual storytelling to the next level," notes Michael Levinson Vice President and General Manager of Social, Local and Vertical Ads. "With generative image tools, you can now create a variety of compelling image assets in just a few steps."
To maximize the impact of Demand Gen campaigns with AI image generation, Google recommends:
- Provide Clear Input: Detailed and descriptive text prompts will help the AI model generate images that closely align with your brand.
- Offer Multiple Asset Formats: Maximize ad reach by including images and videos in various aspect ratios (vertical, square, landscape).
- Utilize Product Feeds: (For Retailers) Connect product feeds to Demand Gen campaigns for personalized, interest-based ads.
- Test and Optimize: Regularly monitor asset performance and use the insights to refine your creative strategy.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Google Ads Introduces IP address exclusions in Performance Max campaigns
Google Ads yesterday unveiled a new feature designed to provide marketers with greater control over ad delivery within Performance Max campaigns. IP address exclusions allow marketers to block specific IP addresses or network ranges from seeing their ads.
Display & Video 360: Audience profile analysis deprecation announced
Google this week announced the upcoming removal of the Audience Profile Analysis feature within Display & Video 360 (DV360).
Apple announces updated App Store Privacy requirements for developers
Apple announced last week upcoming changes to the App Store review process, with a focus on increased transparency and user privacy for third-party app developers.
Pichai discusses AI Strategy and Search Innovation on Q1 earnings call
A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.
Snap reports Q1 2024 results: growing user base and revenue diversification
Snap released its financial results for the first quarter of 2024 on April 25, 2024. The report highlights growth in both user engagement and revenue, with the company attributing this success to a focus on community building and advertising innovation.
Understanding YouTube's reused content policy
A recent update to these policies on April 2024 clarifies the meaning of "repetitious and reused content," impacting how creators approach content creation and marketing strategies on YouTube.
Study: Generative AI poised to accelerate economic growth, create new jobs
Released on April 25, 2024, the report highlights the potential of this technology to act as a powerful economic driver.
IAB wins legal challenge against FTC's proposed online subscription rules
The IAB argued that the FTC's proposed changes to the "Negative Options Rule" would harm both businesses and consumers.
Meta reports strong Q1 2024 results, fueled by growth in family of apps
Meta (Facebook) this week released its first-quarter 2024 financial results on April 24, 2024, reporting healthy growth across its core Family of Apps (FoA) and continued investment in its ambitious Artificial Intelligence (AI) initiatives and Reality Labs division.
VIOOH expands programmatic DOOH presence in China with Beijing Metro partnership
VIOOH, a global digital out-of-home (DOOH) supply-side platform (SSP), this week announced its latest partnership for programmatic DOOH (prDOOH) in China.
JCDecaux's Metro Audience Measurement gains validation from Ipsos
JCDecaux SA this week announced Ipsos, a renowned market research firm, has validated its global metro audience measurement system, "Metro Audience Metrix" (MAM).
Google Analytics 4: enhanced user data import for audience targeting
Google this week updated user data import functionality for Google Analytics 4 (GA4) audiences. This update allows data imported via user data import to be immediately utilized as criteria for existing GA4 audiences.