Google introduces campaign-level conversions on Google Ads

Google last week introduced campaign-level conversions on Google Ads, enabling advertisers to select goals at the campaign level.

Until now, advertisers using Google Ads could only set conversion goals at the account level. That meant that all campaigns within that account would be tied to the same set of goals.

Google says that campaign-level conversions on Google Ads are useful for accounts that have clearly differentiated campaign goals (e.g., campaigns representing different lines of business or distinct marketing budgets).