Google introduces Discovery ads on Gmail, YouTube, and Discover

Google this week launched Discovery ads, a new format that is being rolled out globally later this year. Discovery ads will show in Discover (former Google feed), in YouTube home feed, and in the Gmail Promotions and Social tabs.

Google says this is a new way for advertisers to reach users across Google properties in the moments when users are open to discovering the products and services.

The new Discovery ads appear as an open canvas enable advertisers to show the brand or products in a swipeable image carousel.