Google Ads introduces generative AI in Performance Max

Google this month announced the rollout of generative AI features in Performance Max, empowering marketers to create and enhance their creative assets with ease and efficiency.

Generative AI features are currently rolling out as a beta to all customers in the US.

With the new Generative AI features, advertisers are able to generate assets via AI, creating headlines, descriptions, and images to bring creative visions to life.

Google AI generates assets that help advertisers reach customers across all of Google’s performance inventory and formats. Google says Performance Max will take performance data into consideration when suggesting or generating certain assets for campaigns to help ads perform well.

This month, Google rolled out AI tools to help merchants create and manage product imagery.