Google this week introduced a “Landing pages” page enabling advertisers to understand how landing pages are performing on Shopping campaigns in Google Ads.
Prashant Nair, Product Manager, Google Ads wrote that a “good landing page experience is a key factor in getting conversions from ad campaigns.”
Advertisers can now see which of the landing pages from the Shopping campaigns drive the most sales and which ones may require attention.
Landing page performance from Shopping campaigns is available on the “Landing pages” page in Google Ads.