Google introduces pricing rules by creative type in Ad Manager

Google this month introduced pricing rules by creative type in Ad Manager, Google’s SSP. According to Google, publishers are now able to set unified pricing rules that apply to only display or video (instream and outstream) creatives. Pricing per creative type enables publishers to differentiate floors for display and video demand.

Google says publishers that want to add pricing rules need to have their inventory opted in to video through the “Ad experiences” protection. Publishers are able to select a target CPM, the default option, or different floor prices.

Unified pricing rules do not apply to house line items or to line items with a zero rate or no value cpm set.