By Luís Daniel Rijo in Display News — Sep 17, 2020

Google introduces sponsorship by day part or percent of share of voice in PGs

Publishers can set up PG deals with share of voice, sponsorship by daypart, cost-per-thousand impression (CPM), or cost per day (CPD) sponsorships.

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Google this week announced the introduction of sponsorship by daypart or percent of share of voice in programmatic guaranteed (PG) deals, in addition to the cost-per-thousand impression (CPM) deals or the cost per day (CPD) sponsorships.

Publishers are able to set up PGs in Google Ad Manager with a percent of share of voice. This means that a buyer can run ads on a percent of the impressions available throughout the entire day in a specific publisher.

The other option is the sponsorship by daypart where advertisers can run PG ads just on a time frame of the day. Google exemplifies with the Thanksgiving day, where advertisers are now able to reserve impressions available between 6 PM and midnight, for example.

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