Google introduces support for Performance Max campaigns in Ads Editor

Google today rolled out a new version (2.0) of Google Ads Editor. The new version supports Performance Max (PMax) campaigns, asset groups and product groups.

Google Ads Editor
Google Ads Editor

Google today rolled out a new version (2.0) of Google Ads Editor. The new version supports Performance Max (PMax) campaigns, asset groups and product groups.

In this new version, Google introduced support for Image library, Shared Audiences, new recommendations (around conversions), and Conversion Goals.

Advertisers can also now save custom actions, tasks that can be re-run, like the action to run the “Replace Text” tool on keywords in a specific search, and replace keyword A with keyword B). And with action triggers, advertisers can automatically run one or more custom actions when a certain event occurs.

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