By Luís Daniel Rijo in Display News — Aug 21, 2020

Google introduces support for Position Targeting in DV360 for native inventory

The native positions available are in-feed, in-article, peripheral, recommendation, and unknown.

Position Targeting in DV360

Google this month announced the introduction of Position Targeting in DV360 for native inventory. The targetings available are in-feed, in-article, peripheral, recommendation, and unknown:

In-article: Ads that appear between the paragraphs of pages.
In-feed: Ads that appear in a scrollable stream of content. A feed is typically editorial (e.g. a list of articles or news) or listings (e.g. a list of products or services).
Peripheral: Ads that appear outside of core content on pages, such as the right- or left-hand side of the page.
Recommendation: Ads that appear in sections for recommended content.
Unknown: Ads with an unknown position.

Advertisers can also use the Position in Content dimension to report on these settings.

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