Google introduces support for Position Targeting in DV360 for native inventory

Google introduces support for Position Targeting in DV360 for native inventory
Position Targeting in DV360

Google this month announced the introduction of Position Targeting in DV360 for native inventory. The targetings available are in-feed, in-article, peripheral, recommendation, and unknown:

  • In-article: Ads that appear between the paragraphs of pages.
  • In-feed: Ads that appear in a scrollable stream of content. A feed is typically editorial (e.g. a list of articles or news) or listings (e.g. a list of products or services).
  • Peripheral: Ads that appear outside of core content on pages, such as the right- or left-hand side of the page.
  • Recommendation: Ads that appear in sections for recommended content.
  • Unknown: Ads with an unknown position.

Advertisers can also use the Position in Content dimension to report on these settings.



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