By Luís Daniel Rijo in Data News — Oct 14, 2020

Google introduces support to AMP emails in Gmail

AMP emails to be supported by Gmail, Mail.ru, and Outlook.com.

Google yesterday introduced support for AMP emails in mobile and desktop for Gmail. Mail.ru and Outlook.com will also support AMP emails.

AMP-based emails are coming to:

Adobe Campaign Classic
Amazon Pinpoint
Amazon Simple Email Service (SES)
AWeber
Blueshift
Braze
Cheetah Digital
Clang
Copernica
Customer.io
dotdigital
Elastic Email
eSputnik
ExpressPigeon
Iterable
Klaviyo
MagNews
Mailrelay
Mapp Cloud
Maileon
Mailgun
Mailkit
MessageGears
MindBox
MoonMail
Pepipost
Salesforce Marketing Cloud
SendPulse
SocketLabs
SparkPost
Tripolis
Twilio SendGrid

AMP is an open-source web component framework started by Google that simplifies how businesses can build user-first websites, ads, and now emails. Many advertisers do not use AMP, as it is a project where Google is shaping the web.

Google says that with AMP emails, users can schedule a 1:1 appointment, shop online without leaving the inbox, scheduling grocery delivery, or receive a website alert for a product and then completing the transaction from the back-in-stock notification email. The promise is that users do not need to leave the inbox.

According to Google, Ecwid tested AMP emails and saw their merchant’s sales going up 27% by using AMP components in their abandoned cart email.

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