Google introduces support to AMP emails in Gmail
AMP emails to be supported by Gmail, Mail.ru, and Outlook.com.
Google yesterday introduced support for AMP emails in mobile and desktop for Gmail. Mail.ru and Outlook.com will also support AMP emails.
AMP-based emails are coming to:
- Adobe Campaign Classic
- Amazon Pinpoint
- Amazon Simple Email Service (SES)
- AWeber
- Blueshift
- Braze
- Cheetah Digital
- Clang
- Copernica
- Customer.io
- dotdigital
- Elastic Email
- eSputnik
- ExpressPigeon
- Iterable
- Klaviyo
- MagNews
- Mailrelay
- Mapp Cloud
- Maileon
- Mailgun
- Mailkit
- MessageGears
- MindBox
- MoonMail
- Pepipost
- Salesforce Marketing Cloud
- SendPulse
- SocketLabs
- SparkPost
- Tripolis
- Twilio SendGrid
AMP is an open-source web component framework started by Google that simplifies how businesses can build user-first websites, ads, and now emails. Many advertisers do not use AMP, as it is a project where Google is shaping the web.
Google says that with AMP emails, users can schedule a 1:1 appointment, shop online without leaving the inbox, scheduling grocery delivery, or receive a website alert for a product and then completing the transaction from the back-in-stock notification email. The promise is that users do not need to leave the inbox.
According to Google, Ecwid tested AMP emails and saw their merchant’s sales going up 27% by using AMP components in their abandoned cart email.