Google launches a Bumper Machine to create 6-second videos from longer video assets

Google this week launched the Bumper Machine, a tool that generates six-second videos from longer video assets. Google says that producing a six-second video requires additional time and resources that not every team has, and the new Bumper Machine creates them.

According to Google, Bumper Machine relies on machine learning models that are trained to identify moments in a longer video, like those that contain product or brand information, human faces, motion or contrast. It organizes these moments and brings them together to generate different six-second ad variations for advertisers to pick from.

Before saving the new bumper ads, advertisers can adjust them with simple edits. Six-second videos are used for Bumper Ads.