Google launches AdMob API

Google this week launched AdMob API. Before, publishers had to use AdSense API to access AdMob stats. Google says this was a suboptimal solution, as AdSense uses different ad metric definitions than AdMob, resulting in inconsistent reporting.

According to Google, AdMob API’s metrics are consistent with those in the AdMob front-end interface. AdMob API is in beta, and publishers can ask access to the Google Account Manager.

AdMob SDKs enables publishers to monetize the mobile apps with ads in Android, iOS, and Unity.

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