Google launches AdMob Insights

Google this week launched AdMob Insights, a new feature providing alerts to the AdMob dashboard when the system detects abnormal changes to the key metrics like eCPM, impressions and revenue.

Google says the new AdMob anomaly detection highlights performance that is out of the ordinary, enabling you to make changes to your underperforming apps and understand best practices from your outperforming apps.

This alleviates the need to spend time creating custom reports to find these anomalies and prevent further revenue loss.

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