Google launches Advanced Contextual Targeting for YouTube
The segments from the Advanced Contextual Targeting are YouTube Dynamic Lineups and are available in Google Ads and in DV360.
Google this week launched Advanced Contextual Targeting for YouTube. Advanced Contextual Targeting uses Google’s machine learning to understand each channel on YouTube, including an analysis of video imagery, sound, speech, and text.
Debbie Weinstein, VP YouTube Video Global Solutions at Google, wrote that Advanced Contextual Targeting is the next generation of content targeting on YouTube.
The segments from the Advanced Contextual Targeting are called YouTube Dynamic Lineups and are available in Google Ads and in DV360.
Dynamic lineups, powered by the Advanced Contextual Targeting, are pre-built segments aligned to moments, topics, relevance, or popularity.
The countries available until the end of the month are Australia, Brazil, Canada, France, Germany, India, Japan, Mexico, United Kingdom, and the United States.
According to Google, Dynamic lineups are built using country-specific content, including seasonal events, travel, sports, media and entertainment, beauty and fashion, and video games.
Advertisers using lineups receive real-time updates, recommended budgets, and monthly lineup impressions in Google Ads reporting.