By Luís Daniel Rijo in Display News — Dec 13, 2020

Google launches Story Ads for AMP Web Stories

Web Stories are visible in Google search, Google images, Google Discover, and in the Google App.

Google this month announced the launch of programmatic ads for Web Stories. Web Stories are a full-screen AMP tappable experience that immerses readers in content.

According to Google, until now publishers were monetizing their Web Stories via direct-sold ads and affiliate links, but now the Web Stories Ads are available in Ad Manager and AdSense, globally.

Google says the Web Stories ads are available in open beta in AdSense and Ad Manager for publishers. Advertisers can buy these ads via Google Display Ads.

Varun Rao, Web Stories Product Manager at Google, wrote that "the frequency and position of Story ads in the context of your Web Story is dynamically determined to optimize both user experience and monetization potential."

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email